AI Executive Creative Summit

AI is Reshaping Creativity. Is Your Agency Ready?

The future of creativity is being written in real-time, and AI is at the center of the transformation. For agency founders, CCOs, and creative leaders, the challenge isn’t just about using AI—it’s about hiring for it, integrating it, and leveraging it to future-proof your business.

The Executive Creative Summit at Creative Week NYC is an invitation-only gathering of the world’s top creative decision-makers—Chief Creative Officers, agency founders, partners, and key stakeholders. Over two days of closed-door discussions, we’ll tackle the real business challenges of AI, from hiring new creative talent and ethical considerations to redefining agency models and client relationships.

Key Topics of Discussion:

🔹 AI Integration Strategy – How to use AI without losing creative originality
🔹 Hiring for the Future – The new roles agencies need: AI specialists, prompt engineers & more
🔹 Repositioning the Agency Model – From service provider to AI-driven creative partner
🔹 The New Role of Creative Directors – From idea generators to AI orchestrators
🔹 AI-Driven Personalization & Client Offerings – Scaling creativity with intelligent automation
🔹 Future-Proofing Agency Culture – Training, upskilling, and fostering AI experimentation

No Press. No Recordings. No Distractions.

This is not a conference. It’s an exclusive, private discussion among C-suite creatives, designed to provide practical insights and strategies that will shape the future of the industry.

💡 Apply to attend and be part of the conversation. Seats are limited.

AI Executive Creative Summit

APPLY

Thursday, May 15 & Friday, May 16
8:30 am - 6:00 pm

Location
Location05
450 W. 31st St. 7th Floor
New York, NY 10001

Speakers

Paul Aaron

Co-Founder/CEO, Addition

Lars Bastholm

Founder, Bastholm Creative Consulting

Matthew Carey

Executive Creative Director, Google Creative Lab

Taryn Crouthers

President, ATTN

Sherina Florence

Executive Creative Director, Independent

Elav Horwitz

Global Head of Strategic Partnerships & Solutions, WPP

Lauren Indovina

Director & Visual Artist, House of Indovina

Manjula Nadkarni

Founder, Yuni

Tiffany Rolfe

Chair & Global Chief Creative Officer, R/GA

Iain Tait

Founder, FOOD

Jamie Umpherson

Head of Creative + Studios, Runway

Round Table Hosts

Alexia Adana

Director of Creative Technology & Innovation, Edelman

Peter Dolukhanov

Founder & CEO, Decoder

PJ Pereira

Founder & Creative Chairman, Pereira O'Dell

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Schedule

15
May
Thursday

Breakfast & Registration

Welcome Remarks

A Short History of Wonderpanic™

wonderpanic /ˈwʌn.dərˌpæn.ɪk/ noun

A sudden, electrifying blend of awe and dread triggered by glimpsing boundless possibilities— often accompanied by frantic brainstorming and a dizzying mix of delight and dismay.

History and tech have an ‘exciting’ habit of regularly forcing us into hard reboots. This time as generative AI officially goes from cute experiment to existential necessity. Lars is here to gently remind us that, historically, even though it may feel like the end of the world as we know it, we usually survive—mostly intact and armed with new superpowers.

100 Tasks That Suck

Every agency has a list of tasks that suck. Repetitive, soul-crushing work that eats time, resources and kills creativity. Learn how a mid-sized, independent agency identified their 100+ time-sucking tasks and mapped them to AI solutions. Some were small, some were game-changers, and all are making the agency faster, smarter, and more creative.

How do you float to the top of an infinite excellent slop?

When anyone can make anything at a very high quality for zero cost what’s it going to take to stand out? What should we be doing today to prepare? Standing on the sidelines waiting for someone else to work it out is NOT a good strategy. With (somewhat) practical examples and (hopefully) interesting provocations Iain hopes everyone walks out wanting to experiment more and worry less.

Lunch

Lunch will be provided to all ECS attendees.

Art Is Dead. Long Live the Artist. Creative Leadership in the Age of Intelligent Tools

Change is fast. AI is faster. Fear narrows our vision—but curiosity and imagination expand it.

AI isn’t replacing creatives. It’s pushing us deeper—amplifying our ability to make sense of complexity, and shape it into something people can feel, understand, and remember.

In this talk, Lauren Indovina maps a new era of creative leadership—not a shift from artist to machine, but from certainty to discovery. A call to those bold enough to feel, interpret, and lead in shaping how the world sees.

A New Creative Process

Artificial intelligence is transforming the creative process, shrinking the divide between idea and execution. Much as the invention of the camera created new art forms and mediums, today’s technology is transforming how we can realize our ideas, regardless of our resources. Runway’s Jamie Umpherson will dive into this new creative process and discuss how agencies, brands and filmmakers are evolving their workflows and production pipelines for a future where media creation is more accessible than ever.

Creativity in the Age of Superintelligence

AI surpassing human intelligence isn’t science fiction—it’s an imminent reality. But where does that leave human creativity? What role can human teams play in an era that’s marked by super-intelligent machines?

In this talk, Paul Aaron will explore what the future of human creativity may look like as these systems become increasingly powerful, and why we could be entering the most exciting era of creative potential in history.

Reflections & Reactions

Rewiring Creativity for the Intelligence Age

In an AI-accelerated world, creativity isn’t slowing down—it’s scaling, fragmenting, and evolving faster than traditional agency models can handle. Tiffany Rolfe, Chair and Global CCO of R/GA, explores how creative leaders must transform—from being creators of deliverables to architects of adaptive systems that make great ideas possible. This session reframes long-held agency beliefs—like “the big idea,” “the campaign,” and “the creative team”—to spark a conversation about how creative leaders and organizations need to evolve. For CCOs navigating the intelligence age, this isn’t about managing disruption. It’s about designing for it.

Roundtable Discussions

Cocktails and the AI Creative Challenge

Registration to the ECS includes admission to the AI Creative Challenge; An electrifying fusion of creativity and technology. Network with top creative minds and AI leaders while witnessing a live, head-to-head creative showdown. Watch the brightest talents harness AI to tackle a randomly assigned brief in real time, with the winner crowned at the event. Agency Afterhours DJ Supes Base will be spinning, and drinks and light bites will be provided as innovation and inspiration take center stage.

16
May
Friday

Attendees

Executive Creative Director, Independent

CEO, Johannes Leonardo

Partner & Chief Creative Officer, LG2

Partner, Creative Director, Barber Warren

Founder, Bastholm Creative Consulting

Creative Director, Schneider Electric

Creative Studio Director, Schneider Electric

CD, Cocoon s.r.o.

VP, Global Executive Creative Director, Formerly Spotify

Chief Creative Officer, Chemistry

Independent, Sonic Signatures

Founder & Chief Creative Officer, Ladyship

Director & ECD, Google Creative Lab

Global Creative Director, Schneider Electric

Founder, 5:45 AM

Professor, Michigan State University

Executive Creative Director, Catch+Release

Head of School , ONE School

Founder, 72 & Sunny

EVP, Executive Creative Director, Rescue Agency

Founder and CCO, Murder Hornets

Interpublic Global Creative Advisor, IPG

President, ATTN

CCO & Partner, GUT

CEO & Founder, FLORA

Head of Creative, Brand, The Washington Post

CEO, MADEBRAVE

Executive Creative Director, Adams & Knight

Chief Creative Officer, Day One Agency

Co-Founder & Managing Partner, Voss +Fischer

Executive Creative Director, Independent

Creative Studio Director, Schneider Electric

Independent Consultant, book180

Managing Director, Our Man In Havana

Executive Creative Director, JOAN

Founder/Executive Creative Director, Our Man In Havana

ECD & Co-Founder, NotReal

Global Head of Creative Operations, Schneider Electric

EVP, Director of Integrated Studios, Doner

Executive Creative Director, YouTube Studio, Google

Managing Director and CMO, Emerson Collective

Chief Creative Officer, Allstate

Executive Creative Director, Burson

Chief Creative Officer, Paulus

Executive Creative Director, Drake Cooper

Principal Creative Director, Worldwide Sustainability, Amazon

Director & Visual Artist, House of Indovina

Global Chief Creative Officer, Edelman

CCO & Partner, Goodby, Silverstein & Partners

Founder & CCO, Hakuhodo Inc.

Executive Creative Director, MX

Head of Brand Creative, Square

Partner & Executive Creative Director, LG2

Global Lead Creative, BCG BrightHouse

Visual Artist, Independent

Co-Founder & CCO, Design Army

Founder & Creative Chairman, Leavingstone

Creative Studio Director, Schneider Electric

Executive Creative Director + Production Head, Anheuser-Busch

Creative Lead, AI & Creativity Research, Google DeepMind

Multimedia Art Director, Schneider Electric

Studio Head- India, Schneider Electric

Head of Innovation & Global Creative, The Martin Agency

Founding Partner / CCO, Black Cat White Cat Music

President, Furlined

Founder, ECD, Cutwater

Founder, Ashley McKim Consulting

Co-Founder & CCO, Sid Lee

EP, NotReal

Global Head of Creative Family of Apps, Meta

Executive Creative Director, Method1

Creative Chairman, Pereira O'Dell

President, One Club For Creativity, Miami Chapter

Founding Partner / CCO, Black Cat White Cat Music

Chief Creative Officer, IMPACT BBDO

Co-Founder & CCO, Joan

Global Head of Production, WPP / Hogarth Worldwide

Global Chair and CCO, R/GA

Founder/Executive Creative Director, Our Man In Havana

Founder & CEO, Day One Agency

Chief Creative Officer, Miami Ad School

Co-Founder, CCO, kvell collective

SVP, Creative Director, Macmillan Publishers

Founder, FOOD

Executive Producer, Furlined

CCO, Cocoon s.r.o.

VP Creative Director, Macmillian Publishers

Head of Creative + Studios, Runway

Founder & CEO, GoSpooky

CCO Latam, Tombras Niña

Founder, Mrs & Mr

Founder & CCO, Mrs & Mr

President, McKinney

CTO/Partner, Hook Studios

CEO & Founder, FLORA

Co-Founder, Google Creative Lab

Sr. Art Director, Mrs & Mr