AI Creative Challenge

The AI Creative Challenge is the ultimate face-off between the world's top AI Creators, and up-and-coming AI stars. This is a high-octane, bracketed esports battle where speed, creativity, and technical skill are tested under extreme pressure.

Competitors go head-to-head on stage in a timed 10-minute sprint, racing to fulfill a randomly selected challenge brief using the power of generative AI. This is more than a demo; it’s Human Creativity and AI as a spectator sport.

Enjoy DJ Supes Base, drinks, and food as innovation and inspiration take center stage.

Jury

Matthew Carey

Director & ECD, Google

About Matthew

Matthew Carey

Matthew leads experimental teams inside Google Creative Lab, using cutting-edge AI as a tool to expand human imagination and spearhead collaborations with the world’s best technologists and creative visionaries outside of Google. He and his collaborators have created national monuments, music videos, apps, TED Talks, platinum-selling album launches, brands, rebrands, school curricula, new products, new businesses, the most successful social campaign in Google’s history, the largest portrait in world history, the largest online platform for ecosystem restoration, a book that illustrators taught to illustrate itself, and most recently a photo booth that can access the multiverse.

Taryn Crouthers

CEO, Big Spaceship

About Taryn

Taryn Crouthers

Taryn Crouthers is the CEO of SPCSHP, MSQ Partner’s award-winning creative agency. A passionate leader, Crouthers has spent her decades-long career inspiring teams to create work that moves people and business. Her work spans advertising, media, entertainment, and the distribution and commercialization that scale them.

She is the former president of social-first global media company, ATTN:. She helped lead the company from pre-revenue through its $100M acquisition, picking up awards including Campaign's 40 over 40 (2025), Ad Age Leading Women (2024), Cynopsis’ Corporate Visionary, and Top Women in Digital.

An entrepreneur at heart and a nationally recognized voice on the future of creativity and AI integration, Taryn brings a founder’s mindset to scaling creative businesses and developing new revenue models. She’s a co-founder of the Women in AI Summit for the Creative Community and launched the Women in AI Creative Cohort, which selects 15 top global executives for a six-month AI mentorship program.

Taryn has a Bachelors of Business in Marketing & Communication from Emory University and lives in New Jersey with her husband and two children.

JC Oliver

Founder, Move78

About JC

JC Oliver

JC Oliver is an award winning brand strategist, innovator & investor who has worked across multiple verticals from Media & Entertainment to Finance & Hospitality spending 10+ years understanding tech and human behaviour as Global Head of Innovation for both Microsoft and Verizon/AOL before co-founding Recast, a disruptive micropayments streaming platform, Unlockd an award winning Loyalty and Reward Platform & Move78, a venture studio that operates at the crossroads brand and business strategy, innovation & growth.

JC has also co-founded one of the largest Tech and Marketing conferences in the US called Possible which this year welcomed over 7500 delegates to Miami

His drop off is the intersection of creativity x tech x business which he defines as the “Interspace of Growth”

With his extensive experience knowledge and heterodox way of thinking, JC develops leading strategies specialising in working with innovative brands to help unpack their truth.

Tim Rodgers

Founder, Ace Workflow

About Tim

Tim Rodgers

Tim Rodgers is an Emmy and Cannes Lions–winning creative technologist and the founder of Ace Workflow™, a systems and automation consultancy transforming how modern teams operate. He created the Minimize Manual™ method, a four-step framework trusted by Disney, Google, MasterClass, Warner, Getty Museum, and Bessemer Venture Partners. It’s designed to help organizations eliminate repetitive work, streamline operations, and reclaim 20+ hours a week for what actually matters. Before founding Ace Workflow, Tim led Rehab, the award-winning creative technology company. Over two decades, he built Rehab into one of the world’s most respected creative tech studios, pioneering human-first uses of AI long before they became mainstream. His team created interactive and voice experiences for Nike, Meta, HBO, and Google, including the Emmy-winning Westworld interactive campaign and the AI-powered Stress Tester, which predicted public reactions to Apple’s “Crush” ad. Today, at Ace, Tim and his team build invisible, governed AI systems that remove the boring, repetitive work, so people can focus on doing what they were actually hired to do. As an Airtable Gold Partner, Ace designs adaptive, human-first workflows that reduce errors by 95%, deliver payback in weeks, and make work feel like it should: simpler, faster, and more human. Recognized by Forbes, TechCrunch, AdAge, and ADWEEK, Tim is a frequent speaker and judge at Cannes Lions, D&AD, The One Show, and the Scandinavian AI Summit. From his startup roots in Belfast to his base in New York, his mission remains constant: fix work — and build systems that make work feel human again.

Rogier Vijverberg

Chief Creative Hero/Founder, Super Heroes

About Rogier

Rogier Vijverberg

Rogier Vijverberg is the Chief Creative Hero and founder of SUPERHEROES, the indie agency out to save the world from boring advertising. The mission’s working—SUPERHEROES was named Ad Age’s 2025 Small Agency of the Year and Adweek’s Fastest Growing Agency in 2024.

Rogier is also the founder and creative director of digital art collective JIMMY, which represents the world's best CGI and AI artists. He’s a regular on stages like Cannes Lions, SXSW, ANA, Spikes Asia, Eurobest and more, sharing his passion for youth culture, innovation, and digital arts.

Competitors

Daniel Huaracallo

Student, Kean University

About Daniel

Daniel Huaracallo

LinkedIn View Work

Daniel Huaracallo is a Graphic Designer from Peru, based in New Jersey, and a graduate of the Robert Busch School of Design. Rooted in curiosity, his work lives at the intersection of traditional design craft and AI-driven creativity. With a passion for Illustration and the full design process, Daniel is building toward his own studio where bold ideas and storytelling shape the next era of visual culture.

Mary Soroka

EVP, Executive Creative Director, Edelman

About Mary

Mary Soroka

Mary Soroka is an internationally award-winning creative director, filmmaker, and digital artist. She currently serves as EVP, Executive Creative Director at Edelman New York, where she oversees global creative campaigns, helps to drive new business growth, and experiments with emerging technologies.

Mary has provided creative leadership and solutions for a number of global brands, Fortune 500 companies, and public service organizations. Her work has helped to generate billions of impressions for clients worldwide, appeared on the front pages of the world’s top digital publications, from Vogue to The Wall Street Journal, won multiple Cannes Lions (including two Glass Lions for Change), earned a spot on Ad Age’s 2025 Best Ads list, and has been recognized by UN Women.

Cole Ransom

Creative Technologist, Silverside AI

About Cole

Cole Ransom

My name's Cole Ransom; I live right here in NYC and am from Memphis, Tennessee! I'm passionate about film, sports, and the music from my hometown.

I've worn many different hats in the film and advertising world, from being a stand in actor at Saturday Night Live to an Associate Producer and AI Specialist at Final Cut. This journey ultimately led me to Silverside AI, where I work as a Creative Technologist alongside some of the most positive minded, hard working, and truly talented people I have ever met.

Toni Rothchild

Student, Kean University

About Toni

Toni Rothchild

LinkedIn View Work

Toni is an Advertising design graduate from Robert Busch School of Design specializing in purpose-driven design for social good. She possesses an immense appreciation for thoughtful and artistic storytelling and believes the human experience strongly resembles collage.

When not clickity clacking behind a computer, she can be found frolicking through a National Park, kayaking down the nearest river or hanging off the side of a mountain.

Bruno Pieroni

Creative Lead, Meta

About Bruno

Bruno Pieroni

LinkedIn View Work

A 20+ year veteran of creative agencies who now works at Meta, Bruno Pieroni has lived at the intersection of advertising and technology since before people started talking about living in intersections. Mixing an analog life publishing traditionally-drawn cartoons and comedy pieces in The New Yorker and McSweeney’s with experiments in AI under the moniker Old Dog New Tricks, Bruno seeks to find the fun in the midst of this pivotal moment in creativity.

He is thrilled to be back in the One Show AI Creative Challenge after making the finals last year and hopes the judges have lowered their standards accordingly.

Julia Daser

Artist & Creative Technologist, The Met x Google Arts & Culture

About Julia

Julia Daser

LinkedIn View Work

Julia Daser is an artist and creative technologist prototyping with code, hardware, and data to explore how interactive experiences can deepen our connection to the physical world. As Resident Technologist at The Met, she is experimenting with how AI could be used in visitor-facing interactives.

Holden Boyles

Founder, Ambiguous

About Holden

Holden Boyles

Holden is a filmmaker and multimedia artist working across live-action, animation, and generative AI. With a background in directing and post-production, his work blends traditional filmmaking techniques with emerging tools to create visually striking, often surreal narratives that explore both the humorous and poetic.