Creativity for the Greater Good
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12:00 PM - 2:00 PM
KATIE MURPHY AMPHITHEATER AT FIT

AD@FIT Presents: Perception/Reality

Hear from Young One awarding winning graduates of Academy Of Art University, FIT, SVA, Tyler School Of Art and VCU on what It’s really like to work at Anomaly, BBDO, Cline Davis Mann, H4B Chelsea, Mother, MRM/McCann, Publicis Kaplan Thaler, Saatchi & Saatchi and Your Majesty. Presentations will be followed by an informal Q&A and reception.

This event was developed in partnership with AD@FIT, an FIT Student Association Club that has been a One Club Student Chapter since 2009.

12:00 PM - 1:00 PM
TIMES CENTER

McCann New York Presents: The Quietest Show on Earth

Tift Merritt singer/songwriter
Thomas Murphy Co-Chief Creative Officer, MCCANN NY
Peter Gannon Executive Music Producer, MCCANN NY
Catherine Patterson SVP, Executive Producer Interactive, MCCANN NY

 
presented by

 
As part of Nature Valley’s ongoing “Preserve the Parks” program, the General Mills brand partnered with McCann New York to present “The Quietest Show on Earth.” Last October, a small group of contest winners were invited to attend an intimate concert with singer/songwriters Andrew Bird and Tift Merritt performing an acoustic set in the middle of Joshua Tree National Park. The concert and live recording was released online to raise funds and draw attention to the mission of the National Parks Conservation Association.

Tift Merritt joins McCann New York co-chief creative officer Thomas Murphy and executive music producer Peter Gannon to discuss how this unique partnership between artist and brand helped people connect with nature and raise awareness and funds for the National Parks.

1:00-2:00pm
TIMES CENTER

Eat, Drink and Be Creative

Moderator: Florence Fabricant, THE NEW YORK TIMES
Chef Wylie Dufresne, WD~50
Chef Paul Liebrandt, THE ELM
Chef Marcus Samuelsson, THE RED ROOSTER
Mixologist Brian Van Flandern, CREATIVE COCKTAIL CONSULTANTS

 

2:00 PM - 3:00PM
TIMES CENTER

Madison & Vine — 10 Year Anniversary

Moderator: Michael Sebastian Reporter, ADVERTISING AGE
Scott Donaton Global Chief Content Officer, UM STUDIO
Jae Goodman Co-Chief Creative Officer & Co-Head of Marketing, CAA
Mark-Hans Richer Senior Vice President & Chief Marketing Officer, HARLEY DAVIDSON
Mark Koops Managing Partner, TRIUM ENTERTAINMENT
Ben Silverman Founder & Chairman, ELECTUS

 

3:00 PM - 4:00 PM
TIMES CENTER

FORSMAN & BODENFORS: The Epic Split

Annika Viberud Director Strategic Brand and Marketing Communications, VOLVO TRUCKS
Björn Engström Senior Partner & Copywriter, FORSMAN & BODENFORS
Martin Ringqvist Senior Partner & Copywriter, FORSMAN & BODENFORS

 

4:00 PM - 5:00 PM
TIMES CENTER

Macy’s and JWT present NO SMALL PARTS

Marilyn Agrelo Director
Rufus Lusk Producer
Mike Wiese Director, Head of Original & Branded Entertainment, JWT
Betsy Spence VP Marketing Integration, MACY'S

 
presented by

 

5:00 PM - 6:00 PM
TIMES CENTER

Game of Thrones: Rewarding Fans Through Creative & Innovative Marketing

Elana Loewenthal Director of International Marketing, HBO
Jim Marsh Director of Digital & Social Media, HBO
Joanna Scholl VP Program Advertising, HBO

 

6:30 PM - 7:15 PM
TIMES CENTER

Networking and Cocktails

7:30 PM - 9:00 PM
TIMES CENTER

One Show - Broadcast + Branded Entertainment

Get ready for the most innovative, funny and emotional videos of the year. Our special presentation and screening of The One Show - Broadcast and Branded Entertainment recognizes the Silver and Bronze winners in television and branded entertainment, with categories including television commercials, film, motion graphics, gaming, experiential and more. Come see some of the world's best advertising and branded content on the big and small screen today, with networking and cocktails beforehand at the beautiful Times Center in midtown Manhattan.